The Shock (1923) Facts
| Director(s) | Lambert Hillyer |
| Producer(s) | Carl Laemmle |
| Featured Cast | Lon Chaney, Jack Mower, John Beck, Walter Long, Bob Kortman |
| Total Facts | 1 |
A Jewel Production. Universal, lacking a proprietary theater chain, devised a 3-tiered branding system to enable it to market its feature product to independent theater owners: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige productions capable of drawing higher roadshow ticket prices). This branding system ended in late 1929.